About the Founders

Meet Luke and Kelly, Matt and Peta…

We are two Australian couples with five sons between us and we are passionate about plant-based nutrition! Together, we have created the greenback clean and complete plant protein range.

Our first (pride and joy) product creation was the greenback plant-based bar range. We had our children in mind when we launched these bars. We wanted them to have delicious options to reach for instead of the junk food that currenlty dominates shelves.

Our bars are high in protein and fibre with the benefits of being gluten, dairy and preservative free. Most importantly though, they taste incredible!

Since the success of our bars, we've extended our plant based offerings to include protein powders and protein ice cream. All delicious and all better for you!

We have also ventured into the drinks category, developing a non alcoholic range with only 8 calories and zero sugar!

Our Mission:

We want to help you embrace the best version of yourself with great tasting products, wherever you are on your plant-based journey. And if you are building some serious muscle, or simply drinking less... greenback is always going to be the better option!

Our Favourites...


Hazelnut. The best tasting product on the market. I enjoy one every day after my morning run!


Choc Mint. Decadence of a mint slice biscuit and packed with protein and fibre. My afternoon crave!


Peanut Butter. I throw one of these in a blender with some Greenback protein powder, post workout. The BEST!


Salted Caramel. I love this cut up into chunks and added to my granola or my greenback ice cream.

The silverback is the strongest animal on the planet and chooses plant-based. Going green is a must to secure our planet's future. We are greenback!