Nutrition and taste. No trade-offs.
- 100%Plant based
- 0Artificial nasties
- 5Rules we never break
What's actually in there
Every ingredient earns its spot.
A few of the stars. Every product lists its full ingredients on the pack and online.
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Dark chocolateReal chocolate, not a coatingDark chocolateReal chocolate, not a coating. It sets properly and tastes like chocolate should.
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PeanutsSalt and crunch in every bitePeanutsSalt and crunch. They break up the chew so it doesn't turn into one texture.
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Soy protein crispsProtein with a snapSoy protein crispsProtein with a snap, so there's some crunch running through it.
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Chicory rootFibre with a soft chewChicory rootFibre that adds a soft chew & prebiotic, doing the job nasty syrups usually does.
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HazelnutsRoasted for brownie-like richnessHazelnutsRoasted for depth, and the reason for that nutty, brownie-like richness.
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Pea proteinWhere most of the protein comes fromPea proteinWhere most of the protein comes from. We use it in amounts the taste can carry.
Five rules.
No exceptions.
Everything we make passes all five before it gets the gorilla on the pack. Everything we make next will too.
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Rule 1: Taste comes first.
We decide how it should taste before we decide anything else.
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Rule 2: Everything in it has a job.
Flavour, texture, protein or fibre. If it doesn't do one, it's out.
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Rule 3: Plant-based, always.
Good for the whole household, whatever's on your plate.
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Rule 4: Nothing hidden.
Every ingredient on the label, in plain sight.
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Rule 5: It has to beat the shelf.
If it's not better than what's already out there, it goes back.
What stays out
The never list.
Eight things you won't find in anything with our name on it. Not now. Not later.
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No Dairy & whey
100% plant-based. Always.
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No Gluten
Made and tested gluten free.
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No Artificial colours & flavours
The good stuff should speak for itself.
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No Artificial preservatives
Shelf life comes from how we make it.
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No Mystery ingredients
If we can't explain it, it's not going in.
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No Miracle claims
We'll never promise what we can't back up.
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No Label padding
Nothing added just to brag about on the front.
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No Chalk
The reason we exist.
How we make things
It launches, or it doesn't
Only the ones that beat what's already on the shelf get the gorilla.
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Step 1: It starts with a feeling
What should this taste like? How should it make your day better? That's the brief.
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Step 2: We make it work
Then we get the good stuff in, and take anything that's just for show out.
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Step 3: The Troop judges
Real people try it before anyone else. They don't hold back, and we don't want them to.
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Step 4: Better, or back it goes
If it's not better than what's already out there, it doesn't get the gorilla.
Where it fits
Built for the other 99% of life.
Strength isn't only built in the gym. It's built at the desk, in the car and at 3pm, so the food has to fit there too.
Reviews
Loved by the Troop.
10M+ bars sold since 2019
“Greenback protein bites are delicious. I love all the flavours. I love them with a cup of coffee or tea, and they're in my hand bag for any time of the day.”
Tracy Bradley✓ Verified
“Was delicious, creamy chocolate and coffee flavour that packs a punch. Perfect for the busy nurse on the go. Fits just right in my pocket for when the night shift was hits”
Dee Gardiner ✓ Verified
“These are the best tasting bars I’ve found. Not too heavy and such a nice taste. Will definitely buy them again”
Ian Adams✓ Verified
“My kids and I absolutely love Greenback bars - all the flavours are delicious. Will definitely be purchasing again.”
Aaron Berthelot✓ Verified
“These are my favorite bars! I love them so much that when they stopped popping up at the shops, I just started buying them directly from Greenback, and they have become a staple in my snack collection.”
Victoria ✓ Verified
Don't take our word for it. Check.
Trust should be easy to test. So we make it easy.
Read every label
Full ingredients on every product, online and on pack.
Ask us anything
Real people answer. Usually with a straight answer and a bad joke.
Try it, risk-free
Not for you? Your first box is on us.
You've read the rules.
Now taste them.
Not sure where to start? The sampler has all six flavours, two of each, so you can find your favourite before you pick a box of one.
Don't love it? Your first box is on us.
Shop the samplerKnow what you like? Go straight to Protein Bars, Protein Balls or Protein Bites.
Protein Bar Sampler Pack
12 bars: two each of Hazelnut, Salted Caramel, Choc Raspberry, Triple Choc, Peanut Butter Cup and Killer Coffee.